You know what they say about the cobbler’s children. It had been a number of years since the last site redesign, and it was quite overdue. The site had grown quite busy, both in terms of architecture and aeshetics, and it was our goal to drastically simplify without sacrificing meaningful content. Also, although we’re a Ruby on Rails shop, we decided to focus on a technology that didn’t require much back-end development assistance.
The new site is open, clean, and minimal. And although the site can and will grow, we’ve established parameters that will prevent the site from losing its integrity.